Will Growth Suite give discounts to customers who were going to buy anyway? How does it avoid this to protect my profits?
I've been running my Shopify store for three years now, and discounting has always been a tightrope walk. Every time I offer a blanket discount, I worry I'm giving away margin to customers who were already committed to buying. My team tracks our conversion rates religiously, and the last thing I want is to unnecessarily cut into our profits by handing out discounts indiscriminately. We're not a massive enterprise with endless marketing budgets—every percentage point of margin matters. I've seen other apps that just blast discounts everywhere, but that feels like throwing money out the window. What I need is a sophisticated system that can intelligently determine who actually needs a nudge to convert, versus customers who are already in buying mode. I want surgical precision: discounts that strategically convert fence-sitters without cannibalizing sales from customers who were going to purchase anyway.