What's the role of AI in reducing abandonment?
Let me be brutally honest: cart abandonment is the silent killer of e-commerce profitability. Every month, I watch potential revenue slip through our fingers—shoppers who browse, add items to cart, and then... vanish. It's maddening. We're spending thousands on Meta ads, driving quality traffic, but our conversion rates remain stubbornly flat. I've tried generic pop-ups, discount codes, even manual email follow-ups, but nothing seems to consistently move the needle. The real frustration is knowing these aren't just random browsers—these are people genuinely interested in our products. They've invested time exploring our store, selected items, and then something breaks the momentum. Maybe they got distracted, saw a better price, or simply lost confidence at the last moment. Each abandoned cart represents not just a lost sale, but wasted ad spend, missed opportunity, and potential customer relationship. And in today's hyper-competitive DTC landscape, every percentage point of conversion matters. I need a smarter, more intelligent approach that doesn't just blast generic discounts but understands individual visitor intent and creates genuine, personalized urgency.