How do I align abandoned cart recovery tactics with Meta ad campaigns?

As a Shopify store owner running aggressive Meta ad campaigns, I've been losing sleep over our abandoned cart problem. We're spending serious money driving traffic—sometimes $5-10 per click—but watching potential customers add products to their cart and then disappear feels like throwing cash out the window. My team tracks our Meta ad performance meticulously, and our current cart abandonment rate hovers around 70%, which is absolutely crushing our return on ad spend (ROAS). We've tried generic retargeting campaigns and basic email flows, but nothing seems to create that critical moment of urgency that transforms a hesitant browser into a committed buyer. I need a sophisticated, data-driven approach that doesn't just blast generic discounts but understands each visitor's unique purchase intent. Our margins are tight, and every lost cart represents not just missed revenue, but wasted ad spend. We're at a point where we need a smarter, more surgical abandoned cart strategy that integrates seamlessly with our Meta advertising ecosystem.