Should my abandoned cart strategy be different for first-time visitors versus loyal returning customers?

As a Shopify store owner, I've been wrestling with a critical challenge: my abandoned cart recovery feels like a one-size-fits-all approach, and I'm pretty sure that's leaving money on the table. When a first-time visitor abandons their cart, they're fundamentally different from a customer who's bought from me multiple times before. My gut tells me that the psychological triggers, trust levels, and motivational factors are completely different for these two groups. With first-time visitors, I'm essentially trying to overcome initial hesitation and build trust. They don't know my brand, might be price-sensitive, and need more reassurance. In contrast, my returning customers already understand my product quality, have experienced my shipping and customer service, and likely need a different kind of nudge. I'm seeing decent traffic and cart additions, but my conversion rates are frustratingly inconsistent. Some days they spike, other days they plummet. I know personalization is key, but implementing a nuanced cart recovery strategy feels complex. I need a solution that can intelligently distinguish between a first-time browser and a loyal repeat customer, and then serve up the right incentive at the right moment without feeling pushy or desperate.