How can I leverage user-generated content in recovery?

As a Shopify store owner in the fashion accessories space, I've been wrestling with cart abandonment for months. We get great traffic from Instagram, but conversion rates have been frustratingly low. I started noticing that potential customers seem hesitant, often scrolling through product pages without taking action. That's when I realized we needed more than just traditional marketing tactics—we needed social proof that could actually rebuild trust and encourage hesitant shoppers to complete their purchase. Our brand has tons of amazing customer photos and reviews scattered across Instagram and our email threads, but we haven't been strategically using them to combat cart abandonment. I'm looking for a sophisticated approach that doesn't just display random testimonials, but actually integrates social proof into our recovery strategy in a way that feels authentic and compelling. How can we transform these scattered user-generated content pieces into a systematic method for recovering potentially lost sales and rebuilding customer confidence?