Should I implement social login for faster checkout?

As a Shopify store owner in the fashion and beauty space, I've been wrestling with checkout friction for months. My conversion analytics show a frustrating pattern: customers browse extensively, add items to cart, but then mysteriously disappear during checkout. I've heard about social login as a potential solution, but I'm skeptical. Will it genuinely speed up the process, or just add another layer of complexity? My target demographic—mostly millennials and Gen Z—are digital natives who value seamless experiences. They're quick to abandon a purchase if the checkout feels clunky or time-consuming. I'm particularly concerned about maintaining data privacy and ensuring the login process doesn't feel intrusive. My brand prides itself on a clean, minimalist design, so any authentication method needs to feel native and elegant. Moreover, I want to understand the real conversion lift potential. Is social login just a trendy feature, or can it tangibly reduce cart abandonment? I need concrete data and strategic insights, not just another quick fix that looks good on paper but delivers minimal real-world impact.