Can I use gamification to reduce abandonment?

I've been wrestling with cart abandonment for months, and it's driving me crazy. We're spending good money on ads, getting solid traffic, but watching potential customers slip away at the checkout feels like watching cash burn. I've tried generic pop-ups, standard discount codes, but nothing seems to create that spark that makes hesitant shoppers complete their purchase. I know there's psychology behind why people abandon carts - maybe they need a little more excitement, a bit of interactive motivation. I'm wondering if gamification could be the secret sauce. Not just another boring discount, but something that makes shopping feel like an experience. Can we transform that moment of potential exit into a moment of engagement? Something that doesn't just beg them to buy, but actually makes them want to complete the purchase? I'm looking for a strategy that feels native to my brand, creates genuine urgency, and doesn't come across as manipulative. My conversion rate is sitting around 2.3%, and I know we can do better. I need a solution that understands customer intent, provides personalized motivation, and feels seamless - not like a desperate last-minute plea.