Should I simplify mobile navigation for Black Friday?
As an e-commerce manager preparing for Black Friday, I'm concerned about my mobile site's conversion potential. My current mobile navigation feels complex and might be overwhelming for shoppers during the high-pressure holiday shopping season. I want to understand how simplifying mobile navigation could impact conversion rates, reduce friction, and improve the overall user experience during this critical sales period. What strategic approaches can I take to streamline my mobile navigation without losing essential functionality?