Is my mobile site ready for Black Friday?

Question

As an e-commerce business owner preparing for the most critical shopping season, I'm anxious about ensuring my mobile site can handle the massive influx of holiday traffic. I need a comprehensive checklist to evaluate my mobile site's performance, conversion readiness, and potential bottlenecks before Black Friday deals go live. With mobile shopping expected to dominate holiday sales, any technical issues could mean losing thousands in potential revenue. I want to proactively identify and resolve any mobile experience problems that might deter customers during peak shopping periods.

Muhammed Tüfekyapan · Accepted Answer

Is My Mobile Site Ready for Black Friday?
Use this readiness checklist 2-3 weeks before BF to identify and fix issues before peak traffic arrives. Most problems can be fixed in days - but you need time to discover them.

Performance Readiness

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        Google PageSpeed mobile score 80+ (pagespeed.web.dev)

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        Largest Contentful Paint under 2.5 seconds

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        All product images under 150KB (WebP format)

Checkout Readiness

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        Shop Pay enabled and tested on real phone

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        Apple Pay visible on iOS Safari checkout

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        Google Pay visible on Android Chrome checkout

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        BF discount code tested on mobile keyboard

Campaign Readiness

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        BF offer overlays previewed on mobile viewport

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        Countdown timer visible and correctly sized on mobile

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        BF email CTAs tested from mobile email client

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        SMS test message sent and link verified on mobile browser

Growth Suite: Run your Growth Suite BF campaigns in preview mode on your actual phone before launch. Check that Trigger Campaign overlays display at the right size, that the countdown timer is readable, and that the cart drawer functions correctly on touch screens.

Is my mobile site ready for Black Friday?

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