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Expert answer · 1 min read

How many Black Friday shoppers use mobile?

As an e-commerce professional, I'm trying to understand the mobile shopping landscape for Black Friday. I know mobile usage has been growing rapidly, but I need concrete data to help me optimize my store's mobile experience, design responsive discount campaigns, and ensure my checkout process is seamless for smartphone users. Understanding mobile shopping trends is crucial for creating targeted marketing strategies and improving conversion rates during this critical shopping period.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

In 2025, 68% of Black Friday purchases were made on mobile devices, up from 60% in 2022. Mobile now represents the majority of both BF traffic and BF transactions.

In depth

How Many Black Friday Shoppers Use Mobile?

Mobile is now the dominant Black Friday shopping device - and the trend has only accelerated with each passing year. Understanding the scale helps you prioritize your BF technical investments.

68%

BF purchases on mobile (2025)

75%+

BF traffic on mobile

80%

BF emails opened on mobile

92%

BF social media traffic mobile

Mobile BF Growth Trend

2019
48% mobile purchases
2021
58% mobile purchases
2023
64% mobile purchases
2025
68% mobile purchases

Growth Suite: With 68% of BF purchases on mobile, every Growth Suite BF campaign element is built mobile-first. Test your full BF offer flow on a real mobile device using Growth Suite's preview mode - what looks good on desktop may need adjustment for the 480px mobile viewport.

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