What's the Black Friday planning timeline?
As an e-commerce business owner, I'm looking to create a comprehensive and strategic Black Friday campaign that maximizes sales while avoiding last-minute chaos. I need a detailed timeline that covers everything from early planning to post-event analysis, ensuring my team is prepared, marketing is coordinated, and we can capitalize on this critical shopping period without overwhelming our operations or customers. What are the key milestones and preparation stages I should consider for a successful Black Friday strategy?