What's the Black Friday planning timeline?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Black Friday Campaign Planning Timeline
A strategic, phased approach to Black Friday ensures maximum sales potential and operational readiness. Here's a comprehensive timeline to guide your preparation.
Month 1-2: Strategic Planning & Preparation
| Timeline | Key Actions | Department Involved |
|---|---|---|
| Months 3-4 Before Event | Analyze previous year's performance, set revenue goals, review inventory | Leadership, Analytics, Inventory |
| Weeks 8-10 Before Event | Develop campaign strategy, design creative assets, plan discount structure | Marketing, Design, Pricing |
| Weeks 6-8 Before Event | Begin pre-marketing teasers, start email list segmentation | Marketing, Customer Service |
Recommended Discount Strategy
Tiered Discount Approach
- •Early Bird (First 2 Hours): Highest Discount
- •Peak Hours: Moderate Discount
- •Final Hours: Targeted Product Clearance
Recommended Discount Ranges
- •Low-Margin Products: 10-20% OFF
- •Mid-Margin Products: 25-40% OFF
- •High-Margin/Clearance: 50-70% OFF
Technical & Operational Preparation
Infrastructure Readiness Checklist
- ✓Website Load Testing
- ✓Payment Gateway Stress Testing
- ✓Customer Support Staffing
- ✓Inventory Verification
Marketing Channel Synchronization
Email Marketing Timeline
- •Teaser Emails: 2 weeks before
- •Early Access Emails: 3 days before
- •Live Event Emails: Hourly updates
Social Media Strategy
- •Countdown Teasers: 1 week before
- •Live Product Highlights
- •Real-time Engagement
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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