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Expert Answer • 2 min read

What date should I start planning for Black Friday?

As an e-commerce business owner, I'm feeling overwhelmed about Black Friday planning. I know it's a critical sales period, but I'm unsure exactly when to start preparing. With competitors getting more sophisticated and consumer expectations rising, I need a strategic timeline that allows me to develop comprehensive marketing campaigns, optimize my inventory, and create compelling offers without last-minute stress. What's the ideal planning window to ensure I maximize this crucial shopping season?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Start Black Friday planning 3-4 months in advance, typically in July or August. This allows time for strategy development, inventory procurement, marketing campaign creation, website optimization, and early promotional planning.

Complete Expert Analysis

Black Friday Planning: Strategic Timeline Breakdown

A methodical approach to Black Friday preparation can transform this high-stakes shopping event from a potential stress point to a significant revenue opportunity.

Recommended Planning Phases

TimelineKey ActionsFocus Area
July-August (4-5 months out)Initial strategy developmentHigh-level planning
September (3 months out)Detailed campaign creationMarketing preparation
October (2 months out)Technical optimizationWebsite & systems readiness
Early November (2-3 weeks out)Final campaign refinementLast-minute adjustments

Detailed Planning Checklist

July-August: Strategic Foundation

  • •Analyze previous year's Black Friday performance
  • •Review top-performing products
  • •Begin inventory forecasting
  • •Initial budget allocation for marketing

September: Campaign Development

  • •Create detailed marketing calendar
  • •Design email marketing sequences
  • •Develop social media content strategy
  • •Plan ad campaign creatives

October: Technical Preparation

  • •Website performance testing
  • •Implement conversion optimization tools
  • •Create unique, single-use discount codes
  • •Test payment and checkout processes

Critical Preparation Metrics

3-4
Months of Planning
20%
Extra Inventory Buffer
5-7
Marketing Touchpoints
3
Test Runs Recommended

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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