When is Black Friday 2025?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Black Friday 2025 Date
Black Friday always falls on the fourth Friday of November - the day after US Thanksgiving. In 2025, that's November 28. Cyber Monday is the following Monday, December 1. The full BFCM shopping weekend spans 4 days.
| Day | 2025 Date | Retail Significance |
|---|---|---|
| Thanksgiving (US) | November 27 | Pre-launch, early deals begin online |
| Black Friday | November 28 | Peak day - highest traffic of the year |
| Small Business Saturday | November 29 | Indie brand angle, sustained momentum |
| Sunday | November 30 | Last chance BF deals, CM preview |
| Cyber Monday | December 1 | Second peak - digital/tech focus |
Key preparation deadlines for Nov 28, 2025
September 1: International sea freight orders placed
September 15: Influencer outreach completed
October 1: Budget and strategy finalized
October 15: Creative assets in production
November 1: Domestic inventory ordered, email list-building active
November 14: Code freeze, all systems tested
November 21: Final review, VIP early access queued
November 28: LAUNCH
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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