Expert Answer • 1 min read

When is Black Friday 2025?

As an e-commerce professional planning promotional strategies for the upcoming year, I'm seeking precise information about the exact date of Black Friday in 2025. Understanding the specific date is crucial for early campaign planning, inventory management, marketing preparation, and strategic discount scheduling. Black Friday represents a critical sales period, and knowing the precise date helps in developing comprehensive marketing timelines and promotional strategies well in advance.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Black Friday in 2025 falls on November 28th, which is the fourth Friday of November. This date marks the traditional start of the holiday shopping season and offers a prime opportunity for significant sales and promotional campaigns.

Complete Expert Analysis

Black Friday 2025: Strategic Planning Guide

Black Friday represents a pivotal moment in the retail calendar, offering unprecedented opportunities for strategic sales and customer engagement.

Key Date Details

DateDayMonthSignificance
November 28, 2025FridayNovemberOfficial Black Friday

Strategic Preparation Timeline

Q2 2025: Initial Planning

  • Inventory forecasting
  • Preliminary campaign strategy
  • Budget allocation

Q3 2025: Detailed Preparation

  • Finalize product lineup
  • Design marketing materials
  • Technical infrastructure testing

October-November 2025: Launch Preparation

  • Final campaign refinements
  • Email sequence preparation
  • Ad campaign scheduling

Recommended Discount Strategies

Early Bird Tactics

  • Pre-Black Friday teaser discounts
  • Limited-time early access offers
  • Exclusive email subscriber deals

Black Friday Strategies

  • Tiered discount structures
  • Bundle deals
  • Flash sales

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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