What's the first thing I should do to set up my first discount campaign?
As a new e-commerce business owner, I'm completely overwhelmed by setting up my first discount campaign. I understand discounts can drive sales, but I'm unsure where to begin. I want to create a promotion that attracts customers without hurting my profit margins, but I have no experience in designing effective discount strategies. I need a clear, step-by-step approach that helps me launch my first campaign confidently and strategically, ensuring I'm not making rookie mistakes that could damage my brand or financial performance.