How to Add Fixed Amount Discount in Shopify: Step-by-Step Guide
Learn how to create a fixed amount discount in Shopify in under 5 minutes. Step-by-step tutorial with tips on minimum purchases, usage limits, and margin protection.
By Muhammed Tüfekyapan
Key Takeaways
- Fixed amount discounts work best for products over $100—'$50 off' sounds bigger than '5% off'
- Always set a minimum purchase requirement to protect your profit margins
- Limit discounts to one use per customer to prevent code abuse
- Generic codes like SAVE20 leak to coupon sites—use unique, single-use codes instead
- Set an end date for every discount—deadlines create urgency and drive faster decisions
- Test your discount in an incognito window before promoting it to customers
You want to run a "$20 off" sale. Maybe it's for new customers. Maybe it's to clear out some inventory. Either way, you need to know how to set it up in Shopify.
Good news: adding a fixed amount discount in Shopify is simple. It takes about 5 minutes.
In this guide, we'll walk you through every step. We'll also share some tips to make sure you don't give away more money than you planned.
What you'll learn:
- How to create a dollar off Shopify discount step by step
- The difference between discount codes and automatic discounts
- How to set minimum purchase requirements
- How to limit usage so customers can't abuse your offer
What Is a Fixed Amount Discount?
A fixed amount discount is simple. You take a specific dollar amount off the price.
Instead of "20% off", you say "$20 off".
The discount stays the same no matter what the customer buys. A $20 discount is always $20. It doesn't change based on the cart total.
When to Use Fixed Discounts
- High-ticket items: "$100 off" sounds bigger than "10% off" on a $1,000 product.
- Minimum spend offers: "$25 off orders over $150" encourages larger carts.
- Win-back campaigns: "$20 because we miss you" feels personal.
Quick Tip: Use the "Rule of 100" to decide. For products under $100, percentages often look better. For products over $100, fixed amounts usually win.
Step 1: Access the Discounts Section
First, let's get to the right place in Shopify.
- Log in to your Shopify Admin panel.
- Look at the left sidebar.
- Click on Discounts. You'll find it between "Marketing" and "Products".
You'll see the Discounts dashboard. Any discounts you've created before will show up here.
Step 2: Create a New Discount
Now let's create your fixed amount discount in Shopify.
- Click the black "Create discount" button in the top right corner.
- Shopify shows you four discount types. Pick "Amount off order".
This type works on the entire cart. It's the most common choice for dollar off Shopify promotions.
The Four Discount Types:
- Amount off products: Discount specific items only
- Amount off order: Discount the entire cart (we're using this one)
- Buy X get Y: Buy one, get one free
- Free shipping: Removes shipping costs
Step 3: Choose the Discount Method
Now you need to decide: how will customers get this discount?
Option 1: Discount Code
Customers type a code at checkout (like SAVE20).
Best for: Email campaigns, influencer partnerships, welcome offers.
Option 2: Automatic Discount
The discount applies automatically. No code needed.
Best for: Site-wide sales like Black Friday where you want zero friction.
Warning:
Automatic discounts apply to everyone. Even visitors who were ready to pay full price. This can hurt your profits. Smart stores use tools like Growth Suite to show discounts only to hesitant visitors.
Step 4: Set the Discount Code (If Using Code Method)
If you chose "Discount code", you need to create the code now.
- Enter your discount code name (like
SAVE20orHOLIDAY25). - Or click "Generate random code" to create a random code.
Tips for Good Discount Codes
- Keep it short. SAVE20 is better than SUMMERSALE2024SAVE20.
- Make it easy to type. Avoid letters that look like numbers (O vs 0, I vs 1).
- Make it relevant. WELCOME for new customers. THANKYOU for returning ones.
Step 5: Configure the Discount Value
This is where you set how much money customers save.
- Find the "Discount value" section.
- Select "Fixed amount" from the dropdown menu.
- Enter the discount amount (like 20.00 for $20 off).
Next, choose the "Purchase type":
- One-time purchase: The standard option. Works for regular orders.
- Subscription: If you sell subscription products.
- Both: Works for both types.
Simple advice: If you're a normal e-commerce store, just pick "One-time purchase".
Watch your margins: A $20 discount on a $50 product with a $30 cost means you make $0 profit. Always know your numbers before you set the amount.
Step 6: Set Customer Eligibility
Who gets to use this fixed amount discount in Shopify?
Under the "Eligibility" section, you have three choices:
- All customers: Anyone can use it. Good for public sales.
- Specific customer segments: Only certain groups (like "VIP customers" or "Haven't bought in 30 days").
- Specific customers: You hand-pick individual people.
Strategy tip: Use segments for targeted campaigns. "VIP Only: $30 Off" feels exclusive. It makes customers feel special.
Deep Dive: The Ultimate Guide to Fixed Amount Discounts
Want to master the psychology behind "$X Off" discounts? Learn when fixed amounts beat percentages, how to protect your margins, and the hidden risks nobody talks about.
Step 7: Set Minimum Purchase Requirements
This is important for dollar off Shopify discounts. You probably don't want to give $20 off a $25 order.
Under "Minimum purchase requirements", choose one option:
- No minimum requirements: The discount works on any order. Even a $10 order.
- Minimum purchase amount ($): Example: "$20 off orders over $100".
- Minimum quantity of items: Example: "$15 off when you buy 3 items".
Best practice: Set your minimum 20-30% above your current average order value. If your average order is $80, set the minimum at $100. This encourages customers to add one more item.
Step 8: Set Maximum Discount Uses
How many times can this discount be used?
Under "Maximum discount uses", you have two options:
- Limit total uses: Set a total usage limit. Good for "First 100 customers get $20 off!" promotions.
- Limit to one use per customer: Each customer can only use it once. Highly recommended.
Pro tip:
Generic codes like SAVE20 often leak to coupon sites. Suddenly everyone gets your discount. The fix? Use apps that create unique, single-use codes for each visitor.
Step 9: Configure Discount Combinations
Can customers combine this discount with other offers?
Under "Combinations", choose which discounts can work together:
- Product discounts: Can they combine with a sale on specific products?
- Order discounts: Can they combine with another cart discount?
- Shipping discounts: Can they combine with free shipping?
Be careful: If you allow multiple combinations, a customer might use your $20 off code, a product sale, AND free shipping. That could wipe out your profit. Safe bet: Leave these unchecked unless you've done the math.
Step 10: Set Active Dates
When does this fixed amount discount in Shopify start and end?
Under "Active dates":
- Start date: When the discount begins. Default is "Right now".
- Start time: Pick the exact hour.
- Set end date: Check this box if you want the discount to expire.
Recommendation: Always set an end date. Deadlines create urgency. "Ends Friday at Midnight" works much better than "Sale Ongoing".
Step 11: Save Your Discount
Almost done! Time to review and save.
- Look at the Summary panel on the right side of the screen.
- Read it carefully. Does everything look right?
- Click the "Save" button at the top right corner.
Your fixed amount discount in Shopify is now active!
Step 12: Test Your Discount
Never assume it works. Always test!
- Open your store in a new Incognito or Private browser window.
- Add items to your cart. Meet the minimum if you set one.
- Go to checkout.
- Enter your code and click Apply.
- Check the math. If the cart was $120 and you set $20 off, the new total should be $100.
Common mistake: Forgetting to test the minimum requirement. If you set "$20 off orders over $100", make sure the discount doesn't apply to a $90 cart.
Managing Your Discounts
Need to change something later? Here's how:
- Go back to Discounts in your Shopify admin.
- Click on the discount name.
- Change any setting you need.
- Click Save.
To delete: Click "Deactivate" first, then "Delete discount".
To share: Click "Promote" → "Get shareable link".
Fixed Amount vs. Percentage: Which Converts Better?
Same discount, different framing—one converts 25% better. Learn the Rule of 100, when each type wins, and why WHO sees the discount matters more than the type.
Quick Comparison: Fixed Amount vs. Percentage
Not sure which discount type to use? Here's a quick guide:
| Factor | Fixed Amount ($X Off) | Percentage (X% Off) |
|---|---|---|
| Best for products priced... | Over $100 | Under $100 |
| Margin predictability | High (exact cost known) | Variable (depends on cart) |
| Customer perception | Feels like "real money" | Feels like a "deal" |
| Cart growth incentive | Limited (stops at threshold) | Strong (keeps rewarding) |
Common Mistakes to Avoid
Before you launch your dollar off Shopify promotion, watch out for these:
- Mistake 1: Setting the discount too high. A $20 discount on a $30 product leaves you with almost no profit.
- Mistake 2: No minimum purchase. Giving $20 off a $22 order doesn't make sense.
- Mistake 3: Using the same code for everyone. Public codes leak to coupon sites fast.
- Mistake 4: No expiration date. Without a deadline, there's no urgency.
- Mistake 5: Not testing. Always try the code yourself before you share it.
Conclusion
Creating a fixed amount discount in Shopify is straightforward. The hard part is using it wisely.
Key Takeaways:
- Fixed amounts work best for high-ticket items. "$50 off" sounds bigger than "5% off" on expensive products.
- Always set a minimum purchase. Protect your margins.
- Limit to one use per customer. Prevent abuse.
- Set an end date. Deadlines create urgency.
- Test before you launch. Make sure everything works.
Remember: the best discount is one that brings you a profitable customer—not just any customer.
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Frequently Asked Questions
How do I create a fixed amount discount in Shopify?
What is a fixed amount discount?
Should I use a discount code or automatic discount?
How do I set a minimum purchase for my Shopify discount?
Can customers use my discount code multiple times?
When should I use fixed amount vs percentage discounts?
How do I prevent my discount code from leaking to coupon sites?
Can I combine fixed amount discounts with other offers?
How do I test my Shopify discount before launching?
How do I edit or delete a discount in Shopify?
Should I set an expiration date for my discount?
What's a good fixed amount discount for new customers?
References & Sources
- [1] Shopify Discounts Documentation - Shopify Help Center (2025) View Source →
- [2] Creating Discount Codes in Shopify - Shopify (2025) View Source →
- [3] The Rule of 100: When to Use Percentage vs Dollar Discounts - Jonah Berger - Contagious (2013) View Source →
- [4] E-commerce Discount Strategy Best Practices - Shopify Blog (2024) View Source →
- [5] Cart Abandonment Statistics - Baymard Institute (2024) View Source →
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Muhammed Tüfekyapan
Founder of Growth Suite
Muhammed Tüfekyapan is a growth marketing expert and the founder of Growth Suite, an AI-powered Shopify app trusted by over 300 stores across 40+ countries. With a career in data-driven e-commerce optimization that began in 2012, he has established himself as a leading authority in the field.
In 2015, Muhammed authored the influential book, "Introduction to Growth Hacking," distilling his early insights into actionable strategies for business growth. His hands-on experience includes consulting for over 100 companies across more than 10 sectors, where he consistently helped brands achieve significant improvements in conversion rates and revenue. This deep understanding of the challenges facing Shopify merchants inspired him to found Growth Suite, a solution dedicated to converting hesitant browsers into buyers through personalized, smart offers.