How can customer reviews improve my conversion rates?
As an e-commerce business owner, I'm struggling to understand how customer reviews can actually impact my store's conversion rates. I've heard that reviews are important, but I'm not sure how to leverage them effectively. I want to know the specific strategies for collecting, displaying, and utilizing customer reviews to build trust, reduce purchase anxiety, and ultimately drive more sales. What makes reviews so powerful, and how can I implement them in a way that genuinely improves my conversion metrics?