What Shopify theme customizations have the biggest conversion impact?
As a Shopify store owner, I'm struggling to understand which theme customizations will actually drive more sales and improve my conversion rates. I've tried multiple design changes, but I'm not seeing clear results. I need concrete, data-driven recommendations that go beyond aesthetic preferences and focus on user experience, psychological triggers, and proven conversion optimization strategies. What specific theme modifications can help me transform my store's performance and turn more browsers into buyers?