What CRO investments scale best as my business grows?
As an e-commerce entrepreneur, I'm looking to make strategic conversion rate optimization (CRO) investments that will grow with my business. I want to understand which tactics and technologies provide scalable returns, rather than one-off solutions that become obsolete. My goal is to build a robust optimization framework that can adapt as my traffic increases, my product range expands, and customer expectations evolve. What CRO investments should I prioritize to ensure sustainable growth and consistently improving conversion performance?