Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 1 min read

What CRO tasks should I do myself vs outsource to freelancers?

As an e-commerce business owner, I'm struggling to determine which conversion rate optimization (CRO) tasks I should handle internally versus outsourcing to freelancers or agencies. I want to maximize my store's performance but also need to be strategic about time and budget allocation. I'm looking for clear guidance on what tasks require my direct involvement and which can be effectively delegated to specialized professionals without losing quality or strategic control.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Handle strategic planning, customer insights, and core analytics internally. Outsource technical implementation, A/B testing design, advanced analytics interpretation, and specialized optimization tasks like UX design and conversion funnel analysis.

Complete Expert Analysis

CRO Task Allocation Strategy

Strategic task allocation is crucial for efficient conversion rate optimization. Understanding which tasks to keep in-house and which to outsource can dramatically improve your e-commerce performance.

Tasks to Keep In-House

Task CategoryRationaleRequired Skills
Strategic PlanningRequires deep brand understandingBusiness vision, market knowledge
Customer InsightsDirect connection with audienceEmpathy, communication skills
Core Analytics InterpretationBusiness-critical decision makingData literacy, strategic thinking

Tasks to Outsource

Technical Implementation

  • •A/B testing setup
  • •Conversion funnel optimization
  • •Heat map analysis

Specialized Design Tasks

  • •UX/UI design refinements
  • •Landing page optimization
  • •Conversion copywriting

Hybrid Approach Recommendations

Collaborative Workflow

  • 1.

    Define Clear Objectives

    Establish precise goals and success metrics before engaging freelancers.

  • 2.

    Maintain Strategic Oversight

    Review and approve all proposed changes, ensuring alignment with brand vision.

  • 3.

    Implement Robust Communication

    Use project management tools for transparent, trackable collaboration.

Optimize CRO with Growth Suite

Growth Suite simplifies CRO by providing automated, data-driven optimization tools. Its real-time visitor behavior tracking and personalized discount generation reduce the need for extensive freelance interventions. The platform's built-in analytics and intent-based targeting allow you to implement sophisticated conversion strategies without complex external consultations, making CRO more accessible and efficient for e-commerce businesses.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions