How Do I Reduce Price by Percentage on Shopify?
Manual price editing wastes hours and creates mistakes. Learn three ways to reduce prices by percentage on Shopify—including one-click rollback when your sale ends.
By Muhammed Tüfekyapan
Key Takeaways
- Shopify's bulk editor requires manual calculation for each product—no percentage option
- Growth Suite's Product Price Editor applies percentage changes to all products in one click
- One-click rollback restores original prices instantly when your sale ends
- Native price changes show in Google Shopping and Meta ads—discount codes don't
- Storewide Campaigns add visible countdown timers without changing base prices
- Choose Product Price Editor for ad sync, Storewide Campaigns for urgency
Running a sale? Want to drop your prices by 10%, 20%, or more across your entire store? You're in the right place.
This guide shows you exactly how to reduce prices by percentage on Shopify. We'll cover the standard method first. Then we'll show you a faster approach that saves time and protects you from mistakes.
Let's get started.
What you'll learn:
- The standard Shopify way to edit prices in bulk
- Why manual price editing creates problems
- How to change prices by percentage with one click
- Two different approaches: permanent price changes vs. temporary campaigns
The Standard Shopify Way
Shopify lets you edit product prices in bulk. Here's how it works:
- Log in to your Shopify admin panel.
- Click Products in the left sidebar.
- Select the products you want to update. Check the boxes next to each product or use filters to find specific items.
- Click the Bulk edit button at the top of the page.
- A spreadsheet-like editor opens. You can see all your selected products with their prices.
- Update the Price or Compare at price fields for each product.
- Click Save when you're done.
That's the basic process. It works. But there's a catch.
The Problem with Manual Price Editing
When you use Shopify's bulk editor, you need to calculate and type each new price yourself.
Let's say you have 50 products and want to reduce all prices by 15%. You would need to:
- Calculate the new price for each product
- Type that number into the price field
- Repeat this 50 times
- Hope you don't make any typos
This takes time. And if you want to bring prices back to normal after your sale? You need to do all that work again in reverse.
⚠️ Common Mistake: Many merchants forget to write down the original prices before making changes. When the sale ends, they can't remember what the prices were supposed to be. This creates chaos and potential profit loss.
There's a better way.
A Faster Method: Growth Suite's Product Price Editor
Growth Suite includes a built-in tool called the Product Price Editor. It lets you change prices across your entire store with just a few clicks.
Three Flexible Options
You can choose from three different methods:
| Method | How It Works | Best For |
|---|---|---|
| Percentage-Based | Set a percentage (like -20% or +5%) and apply it to all selected products at once | Store-wide sales, seasonal discounts |
| Fixed Amount | Add or subtract a specific dollar amount (like -$5 or +$10) | Uniform price adjustments, rounding prices |
| Manual Mode | Set exact prices for each product and variant individually | Custom pricing, mixed strategies |
How Percentage-Based Adjustment Works
This is the fastest option for reducing prices by percentage:
- Open the Product Price Editor in Growth Suite.
- Select the products you want to change.
- Choose Percentage-Based Adjustment.
- Enter your percentage. For a 20% discount, type
-20. - Click Apply.
Done. All selected products now have their prices reduced by 20%.
Want to increase prices instead? No problem. Enter +5 to raise all prices by 5%.
The Rollback Feature
This is where things get really helpful.
After you make changes, Growth Suite remembers the original prices. When your sale ends, you click one button and everything goes back to normal.
✓ One-Click Rollback: No spreadsheets. No recalculating. No risk of forgetting what the original price was. Just click "Rollback" and your prices are restored instantly.
This makes the Product Price Editor perfect for:
- Weekend flash sales — Change prices Friday, rollback Monday
- Holiday promotions — Run Black Friday prices for a week
- Seasonal price changes — Adjust for summer clearance
- Testing different price points — Try new prices, rollback if they don't work
Why Native Price Changes Matter
Here's something important. Growth Suite changes your actual product prices in Shopify. It doesn't just apply a discount at checkout.
This means your new prices show up everywhere:
| Where | What Happens |
|---|---|
| Your product pages | Customers see the new price immediately |
| Google Shopping feeds | Your ads show the updated price automatically |
| Meta (Facebook/Instagram) catalogs | Product ads reflect the new price |
| Any app that pulls your product data | They all get the updated prices |
💡 Why This Matters for Ads: When you run Google Shopping or Meta ads, customers see the real discounted price in the ad. This builds trust and improves click-through rates. Discount codes applied only at checkout don't show in your ads.
Another Option: Storewide Campaigns
Sometimes you don't want to change your actual prices. You want to run a limited-time promotion instead.
Growth Suite offers Storewide Campaigns for exactly this.
How Storewide Campaigns Work
When you create a storewide campaign, Growth Suite applies an automatic discount to your entire store. Every product gets the discount (except any you exclude using discount rules).
But here's what makes it special: customers see a countdown timer showing when the campaign ends.
💡 Real Urgency:
This creates genuine urgency. Visitors know the offer is real and temporary. When the timer hits zero, the discount actually disappears. No fake countdowns. No "extended" sales. The offer truly expires.
When to Use Storewide Campaigns
This approach works well when you want to:
- Run a Black Friday or holiday sale with visible urgency
- Create time pressure without changing your base prices
- Show customers exactly how much time they have left
- Keep your original prices intact in your product catalog
The campaign runs automatically. It starts when you set it to start and ends when you set it to end. No manual work required.
Which Method Should You Choose?
Both approaches reduce prices by percentage. The right choice depends on your goal.
| If You Want To... | Use This |
|---|---|
| Change actual product prices in your store | Product Price Editor |
| Show new prices in Google Shopping or Meta ads | Product Price Editor |
| Make longer-term price adjustments | Product Price Editor |
| Have flexibility to rollback anytime | Product Price Editor |
| Create urgency with a visible countdown | Storewide Campaign |
| Keep original prices in your system | Storewide Campaign |
| Run a promotion with a specific end date | Storewide Campaign |
| Apply discounts automatically at checkout | Storewide Campaign |
You can also combine both methods for different situations.
Quick Comparison: All Three Methods
| Feature | Shopify Bulk Edit | Product Price Editor | Storewide Campaign |
|---|---|---|---|
| Percentage reduction | Manual calculation | One click | One click |
| Changes actual prices | Yes | Yes | No |
| Shows in ad feeds | Yes | Yes | No |
| Countdown timer | No | No | Yes |
| One-click rollback | No | Yes | Automatic |
| Time required | High | Low | Low |
Conclusion
Reducing prices by percentage on Shopify doesn't have to be painful.
Key Takeaways:
- The standard way: Select products in Shopify, click Bulk Edit, manually enter each new price.
- The faster way: Use Growth Suite's Product Price Editor to apply percentage changes to all products at once.
- The urgency way: Create a Storewide Campaign to apply discounts with a visible countdown timer.
- Don't forget: One-click rollback saves you from spreadsheet chaos when your sale ends.
If you're still manually editing prices in Shopify, there's a simpler path. Growth Suite handles the math, applies changes in bulk, and lets you undo everything with one click.
Ready to simplify your price management?
Growth Suite's Product Price Editor lets you change prices by percentage in seconds—and rollback with one click when your sale ends. No spreadsheets. No manual calculations. No mistakes.
Try Growth Suite Free →Frequently Asked Questions
What's the difference between changing prices and using discount codes?
Can I reduce prices for only some products?
What happens to my Compare at price when I reduce prices?
How does the rollback feature work?
Can I schedule price changes in advance?
Will percentage price changes affect my product variants?
Can I exclude certain products from a Storewide Campaign?
Does Shopify have a built-in way to reduce prices by percentage?
Will my Google Shopping ads show the new prices automatically?
What's the difference between Product Price Editor and Storewide Campaigns?
References & Sources
- [1] Shopify Help Center: Editing products in bulk - Shopify (2024) View Source →
- [2] Google Merchant Center: Product data specification - Google (2024) View Source →
- [3] Meta Commerce Manager: Catalog best practices - Meta (2024) View Source →
- [4] The Psychology of Discounting - Journal of Consumer Research (2023) View Source →
Ready to Implement These Strategies?
Put this knowledge into action with Growth Suite. Start converting more visitors into customers with smart, AI-powered campaigns.
Muhammed Tüfekyapan
Founder of Growth Suite
Muhammed Tüfekyapan is a growth marketing expert and the founder of Growth Suite, an AI-powered Shopify app trusted by over 300 stores across 40+ countries. With a career in data-driven e-commerce optimization that began in 2012, he has established himself as a leading authority in the field.
In 2015, Muhammed authored the influential book, "Introduction to Growth Hacking," distilling his early insights into actionable strategies for business growth. His hands-on experience includes consulting for over 100 companies across more than 10 sectors, where he consistently helped brands achieve significant improvements in conversion rates and revenue. This deep understanding of the challenges facing Shopify merchants inspired him to found Growth Suite, a solution dedicated to converting hesitant browsers into buyers through personalized, smart offers.