How specific should timer copy be?
I'm struggling to create effective countdown timer copy for my e-commerce promotions. Every time I set up a sale or limited-time offer, I'm unsure how detailed or urgent my messaging should be. Should I use generic phrases like 'Hurry!' or craft more specific, psychologically compelling language? I want to create a sense of urgency without seeming manipulative, and I need concrete guidance on writing timer copy that actually motivates customers to take action quickly.