Should Exit-Intent Show Relevant Products? Showing the relevant product in the exit-intent offer connects the discount to something the visitor was already considering. This removes the mental gap between "I have a discount" and "I know what to buy" - making conversion more likely than a generic code with no product context. Product Relevance in Exit-Intent Exit Context Product to Show Exiting from single product page That specific product with image and name Exiting from collection page Top 2-3 bestsellers from that collection Cart abandonment The cart items (at least the first item) Multi-category browse session Last viewed product or most time-on-page product Implementation Tips Use product image prominently - visuals reconnect the visitor to what they were considering Include the product name and the discounted price in the offer If no specific product context is available, default to category or bestseller Test product-contextual offers against generic discount offers to measure the uplift Growth Suite Tip: Growth Suite's behavioral targeting reads the visitor's in-session product context to match exit-intent offers to the products they were actually considering, making every offer feel personally curated rather than generically applied.

Expert answer · 2 min read

Can I use dynamic pricing with timers?

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Muhammed Tüfekyapan

Founder & CEO, Growth Suite · March 9, 2026

The short answer

Yes, exit-intent should show relevant products where possible. When a visitor is exiting after browsing a specific product or category, surfacing that product in the exit-intent offer reinforces their consideration and makes the offer feel personalized rather than generic.

In depth

Should Exit-Intent Show Relevant Products?

Showing the relevant product in the exit-intent offer connects the discount to something the visitor was already considering. This removes the mental gap between "I have a discount" and "I know what to buy" - making conversion more likely than a generic code with no product context.

Product Relevance in Exit-Intent

Exit Context	Product to Show
Exiting from single product page	That specific product with image and name
Exiting from collection page	Top 2-3 bestsellers from that collection
Cart abandonment	The cart items (at least the first item)
Multi-category browse session	Last viewed product or most time-on-page product

Implementation Tips

Use product image prominently - visuals reconnect the visitor to what they were considering
Include the product name and the discounted price in the offer
If no specific product context is available, default to category or bestseller
Test product-contextual offers against generic discount offers to measure the uplift

Growth Suite Tip: Growth Suite's behavioral targeting reads the visitor's in-session product context to match exit-intent offers to the products they were actually considering, making every offer feel personally curated rather than generically applied.

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In depth

Should Exit-Intent Show Relevant Products?

Product Relevance in Exit-Intent

Implementation Tips

Put this answer to work in your store.

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