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Expert Answer • 2 min read

What is the average order value benchmark for Mother's Day e-commerce?

Average order value benchmarks for Mother's Day help merchants understand whether their pricing, bundling, and upsell strategies are generating competitive order sizes. AOV that is significantly below benchmark suggests optimization opportunity in product presentation or upsell strategy.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Average order value for Mother's Day e-commerce in 2025 ranged from $65 for mass-market gift categories to $120-150 for premium gift and jewelry categories. Jewelry AOV averaged $145, beauty and skincare $85, home goods $90, and apparel $75. If your AOV is below category benchmark, prioritize bundle offers and threshold free shipping to increase order size before reducing prices.

Complete Expert Analysis

Mother's Day AOV Benchmarks

Average order value benchmarks reveal whether your pricing structure and upsell strategy are capturing the typical gift-buyer spend for your category. Below-benchmark AOV usually indicates a missed opportunity to present bundles or premium options rather than a pricing problem.

AOV Benchmarks by Category

CategoryMother's Day AOV 2025
Jewelry and accessories$140-160
Beauty and skincare$80-100
Home goods and decor$85-110
Apparel and fashion$70-90
Food and specialty$55-75

How to Increase AOV for Mother's Day

  • Bundle offer - Product plus gift wrapping plus card at a combined price below individual total
  • Free shipping threshold - Set 10-15% above median cart value to encourage add-ons
  • Premium tier presentation - Show a premium version of the primary product as the default recommended option
  • Post-purchase upsell - Gift-adjacent add-ons on the confirmation page at 15-20% discount

Growth Suite: Cart Insights

Growth Suite Cart Insights tracks your Mother's Day AOV in real time and segments it by product category and traffic source, so you can identify which specific product lines or channels are pulling the overall average down and target them with bundle or upsell offers.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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