The Product Performance Report: Identify Your Best-Sellers and Underperformers

Are you driving traffic to products that don't convert? Wasting ad spend on underperforming inventory while your best-sellers remain hidden in your analytics? If you're struggling to understand which products truly drive revenue and which ones are draining your marketing budget, you're not alone. Most Shopify merchants lack the granular product-level insights needed to make data-driven inventory and marketing decisions.

Growth Suite's Product Performance Report transforms how you understand your product portfolio by providing detailed, visitor-level tracking that reveals the complete story behind each product's performance. Instead of guessing which products deserve more traffic and which need optimization, you'll have crystal-clear data to guide your decisions and maximize your return on ad spend.

Get the Complete Picture of Every Product's Performance

Traditional analytics only show you surface-level metrics, but Growth Suite's Product Report leverages individual visitor tracking to deliver a comprehensive breakdown of how each product truly performs throughout your customer's journey. This isn't just about page views—it's about understanding the complete path from first view to final purchase.

Here's exactly what you'll discover about each product:

• Total product page views - See which products are attracting the most attention
• Unique visitors who viewed the product - Understand your actual reach beyond repeat views
• Number of times added to cart - Identify products that create purchase intent
• Number of unique customers who purchased - Track your true conversion performers
• Total quantity sold - Measure volume performance across your catalog
• Total revenue generated - See which products actually drive your bottom line

This granular data helps you distinguish high-performing products from underperformers with precision, so you can make informed decisions about where to focus your marketing efforts and budget.

Transform Product Data Into Profitable Action

Having detailed metrics is only valuable if you can act on them. Growth Suite's Product Report doesn't just show you numbers—it empowers you to optimize your entire product strategy based on real visitor behavior patterns.

Optimize Problematic Product Pages

When you identify products with high page views but low add-to-cart rates, you've found optimization opportunities that can dramatically increase your conversion rate. The report reveals exactly which product pages are failing to convert visitors, allowing you to:

• Improve product descriptions and images for better engagement
• Adjust pricing strategies for products with high interest but low conversion
• Test different page layouts and calls-to-action on underperforming products
• Boost your overall site conversion rate by fixing your weakest links

Reduce Traffic to Non-Converting Products

Stop wasting money driving traffic to products that don't convert. The Product Report shows you which items consistently fail to generate sales despite receiving traffic. This insight alone can improve your ROAS by redirecting ad spend from underperformers to your proven winners.

Double Down on Your Best Performers

Identify your true revenue drivers and scale what's already working. When you know which products have the highest conversion rates and generate the most revenue per visitor, you can confidently increase marketing spend on these winners.

Export and Share Insights Across Your Team

Your product performance data shouldn't be trapped in another dashboard. Growth Suite allows you to export the complete Product Report as a CSV file and send it directly to your email. This means you can:

• Share insights with your marketing team to inform ad targeting decisions
• Provide data to your inventory team for better stock planning
• Integrate findings into your broader business intelligence tools
• Keep stakeholders informed with regular performance updates

One-Click Reporting That Saves Hours of Analysis

Unlike complex analytics platforms that require hours to configure and interpret, Growth Suite delivers your Product Performance Report with a single click. No more wrestling with Google Analytics segments or building custom reports—just instant access to the product-level insights you need to grow your business.

This streamlined approach means you spend less time analyzing data and more time implementing changes that increase revenue.

Part of a Complete Conversion Optimization System

The Product Performance Report works seamlessly with Growth Suite's other powerful features to create a comprehensive optimization system for your Shopify store:

• Funnel Report - Identify where visitors drop off in your conversion process
• Purchase Insight Report - Understand your customers' buying journey patterns
• Cart Insights Report - Track daily cart activity and average order values
• Targeted discount campaigns - Boost underperforming products with strategic offers

Together, these tools give you complete visibility into your store's performance and the power to optimize every aspect of your customer experience.

Start Optimizing Your Product Performance Today

Growth Suite's Product Performance Report transforms guesswork into data-driven decisions. With comprehensive visitor tracking, detailed conversion metrics, and easy export capabilities, you'll finally have the insights needed to maximize every product's potential.

Ready to discover which products are driving your success and which ones need optimization? Install Growth Suite today with our 14-day free trial and get immediate access to your first Product Performance Report. Setup takes less than 60 seconds, and you'll start seeing insights from day one.

Your best-performing products are waiting to be discovered—and your underperformers are ready to be optimized.