Advanced Funnel Logic: Building Custom Rules Based on Products, Cart Value, and More

Stop leaving money on the table with generic post-purchase offers. Your customers just completed a purchase—they're in a buying mindset, their payment information is ready, and they trust your brand enough to spend money. Yet most Shopify merchants either miss this golden opportunity entirely or blast the same generic upsell to every customer, regardless of what they just bought or how much they spent.

The result? Low upsell acceptance rates, missed revenue opportunities, and customers who feel like you don't understand their needs. Your average order value stays flat while your competitors capture incremental revenue with every transaction.

Growth Suite's Advanced Funnel Logic changes everything. Instead of one-size-fits-all post-purchase offers, you can create sophisticated, rule-based funnels that automatically present the most relevant upsell to each customer based on their specific purchase behavior. The result? Higher acceptance rates, increased average order value, and more revenue from every customer.

Build Intelligent Upsell Funnels That Actually Convert

Advanced Funnel Logic transforms your post-purchase strategy by allowing you to create multiple, prioritized funnels with specific trigger rules. When a customer completes a purchase, Growth Suite automatically evaluates their order against your predefined conditions and triggers the first funnel whose rules are met.

This means every customer sees an offer that's actually relevant to them instead of a random product suggestion that makes no sense based on what they just purchased.

Three Powerful Rule Types That Drive Results

1. Product-Based Triggers
Target customers based on the specific products in their original order. For example:

• Customers who bought skincare products see complementary items like serums or moisturizers
• Electronics buyers get offered protection plans or accessories
• Fashion purchasers see matching accessories or care products

2. Order Value Triggers
Customize offers based on how much customers just spent:

• High-value customers (e.g., orders over $150) see premium add-ons
• Mid-range purchasers get moderate upsells that feel appropriate
• Smaller orders receive entry-level complementary products

3. Quantity-Based Triggers
React to the number of items in the customer's cart:

• Single-item buyers see bundles or sets
• Bulk purchasers get quantity-appropriate offers
• Gift buyers receive gift-wrapping or card options

Intelligent Product Selection: Data-Driven Decisions, Not Guesswork

Stop guessing which products to offer. Growth Suite's intelligent product selection feature leverages comprehensive product performance data to automatically suggest the item with the highest probability of being accepted by each customer.

You have two powerful options:

Manual Selection: Choose specific products for each funnel based on your business knowledge and strategy. Perfect for promoting new items, clearing inventory, or featuring high-margin products.

Algorithm-Powered Selection: Let Growth Suite's data engine decide. The app analyzes detailed product performance metrics and customer behavior patterns to automatically recommend the product most likely to convert for each specific customer scenario.

The benefit? Higher acceptance rates because customers see offers that genuinely complement their purchase, backed by data about what actually works.

Flexible Discount Strategies That Maximize Profit

Every funnel can have its own discount strategy, allowing you to optimize profitability while maintaining attractive offers. High-value customers might receive percentage discounts on premium items, while smaller purchasers get fixed-dollar amounts that feel substantial relative to their order.

This flexibility means you can:

• Protect margins on high-value transactions
• Create compelling offers for different customer segments
• Test and optimize discount strategies for maximum profitability
• Maintain pricing consistency with your brand positioning

Prioritized Funnel Logic: The Right Offer Every Time

Multiple funnels work together seamlessly through Growth Suite's prioritization system. You set the order of evaluation, and the app automatically triggers the first funnel whose conditions match the customer's order.

For example:

1. Priority 1: Customers who bought Product A and spent over $100 → Offer premium accessory at 15% off
2. Priority 2: Customers who bought Product A (any amount) → Offer basic accessory at 20% off
3. Priority 3: Any customer who spent over $100 → Offer bestselling item at 10% off

This ensures every customer receives the most relevant and valuable offer while preventing conflicts between different funnel rules.

Seamless Integration with Growth Suite's Core Features

Advanced Funnel Logic works perfectly with Growth Suite's comprehensive visitor tracking and behavioral analysis. The app already knows your customers' complete journey—from their first visit through purchase—so funnel triggers are based on rich, accurate data about real customer behavior.

The post-purchase offers appear immediately after successful purchase completion on an intermediate screen before the standard "Thank You" page. Customers can add the offered product to their just-completed order with a single click, using the same payment and shipping information they already provided.

No friction, no re-entry of information, no abandoned upsells.

Measurable Results That Impact Your Bottom Line

Every funnel's performance is tracked and reported, giving you clear visibility into which rules and offers drive the most incremental revenue. You can see acceptance rates, revenue per offer, and overall impact on average order value.

This data-driven approach means you can continuously optimize your funnels for maximum performance, identifying which product combinations, discount levels, and trigger conditions generate the best results for your specific customer base.

The bottom line: Advanced Funnel Logic transforms post-purchase moments from missed opportunities into consistent revenue drivers. Your customers get relevant offers they actually want, and your business captures incremental sales that directly impact profitability.