Will customers expect timers on every purchase?

As an e-commerce business exploring dynamic discount strategies, I'm concerned about customer expectations around time-limited offers. If we start using countdown timers and personalized discount codes, will customers begin to expect these tactics on every single purchase? I want to implement urgency-driven promotions without creating a sense of constant pressure or diminishing the special nature of these offers. Understanding the psychological impact and potential customer perception is crucial for maintaining our brand's integrity and conversion strategy.