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Expert Answer • 2 min read

Why is it called Cyber Monday?

As an e-commerce professional, I've always been curious about the origins of Cyber Monday and how this online shopping event became such a significant date in the retail calendar. I want to understand its historical context, how it emerged, and why it gained such widespread adoption among online retailers and consumers. The term sounds intriguing, and I'm eager to learn about its evolution from a marketing concept to a global shopping phenomenon that drives substantial online sales each year.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Cyber Monday originated in 2005 when online retailers noticed a significant spike in online shopping on the Monday following Thanksgiving, as employees used workplace internet connections to browse and purchase gifts, leading to its official naming by the National Retail Federation.

Complete Expert Analysis

The Origins of Cyber Monday

Understanding the historical context and evolution of Cyber Monday reveals fascinating insights into digital commerce and consumer behavior trends.

Historical Background

In the early 2000s, most Americans accessed high-speed internet primarily at work. Online retailers observed a consistent pattern: employees would browse and purchase holiday gifts during work hours on the Monday following Thanksgiving, leveraging faster workplace internet connections compared to their home networks.

Key Milestones

  • •
    2005: National Retail Federation officially coins the term 'Cyber Monday'
  • •
    2010: Online sales on Cyber Monday surpass $1 billion for the first time
  • •
    2019: Cyber Monday reaches record $9.4 billion in online sales

Technological Evolution

As home internet speeds improved and mobile shopping became prevalent, Cyber Monday transformed from a workplace phenomenon to a global online shopping event. The rise of smartphones and tablets further democratized online shopping, making the day accessible to consumers everywhere.

Sales Statistics

$9.4B
2019 Total Sales
32%
YoY Growth
19.7%
Mobile Sales Share
+4.8%
Average Basket Size

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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