Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 2 min read

Who invented Cyber Monday?

As an e-commerce professional, I've always been curious about the origins of Cyber Monday - a major online shopping event that has become a critical revenue generator for digital retailers. I want to understand who first conceptualized this now-global phenomenon, what inspired its creation, and how it transformed from a novel marketing concept to a worldwide shopping tradition that generates billions in online sales annually. The history behind this digital shopping holiday seems fascinating, and I'm eager to learn about its roots in early internet commerce and retail strategy.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Cyber Monday was invented by Ellen Davis and Scott Silverman from the National Retail Federation (NRF) in 2005, strategically timed to capitalize on early online shopping trends and increased internet access at workplaces.

Complete Expert Analysis

The Birth of Cyber Monday

Cyber Monday emerged from a strategic observation of early online shopping behaviors and technological trends in the early 2000s.

Historical Context

In 2005, the National Retail Federation (NRF) recognized a consistent pattern: retailers were experiencing significant online sales spikes on the Monday following Thanksgiving. This trend was primarily driven by employees using high-speed work internet connections to shop, as home internet was still relatively slow and less reliable.

Key Pioneers

Ellen Davis

Senior Vice President of the National Retail Federation, who played a crucial role in conceptualizing and naming the Cyber Monday phenomenon.

Scott Silverman

NRF executive who collaborated with Davis to identify and promote the emerging online shopping trend.

Evolution of the Concept

  • •
    2005: Official coining of the term 'Cyber Monday'
  • •
    2006-2010: Rapid adoption by online retailers
  • •
    2010-2020: Global expansion and massive sales growth

Automate Your Cyber Monday Strategy with Growth Suite

Growth Suite can help modern e-commerce businesses capitalize on Cyber Monday trends by providing real-time visitor behavior tracking, personalized discount generation, and dynamic offer management. Create targeted, time-sensitive campaigns that convert hesitant shoppers and maximize your online sales potential during this critical shopping event.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions