Expert Answer • 2 min read

Which analytics reports should I check every morning?

As an e-commerce business owner, I'm overwhelmed by the number of analytics reports available. I want to streamline my morning routine and focus on the most critical metrics that will help me make quick, data-driven decisions about my online store's performance. I need a clear, concise guide on which reports to prioritize and what specific insights I should be looking for to understand my store's health, customer behaviors, and potential growth opportunities.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Focus on four key daily reports: Conversion Funnel Report, Product Performance Report, Cart Insights Report, and Purchase Insight Report. These provide comprehensive visibility into traffic, sales, customer behaviors, and potential optimization opportunities.

Complete Expert Analysis

Essential E-Commerce Morning Analytics Dashboard

Transform your daily analytics review from overwhelming to actionable with these strategic reports that unveil your store's performance and growth potential.

The Four Critical Morning Reports

ReportKey InsightsAction Potential
Conversion FunnelVisitor progression stagesIdentify drop-off points
Product PerformanceIndividual product metricsOptimize product pages
Cart InsightsCart creation and valueImprove average order value
Purchase InsightsCustomer buying journeyUnderstand conversion dynamics

Detailed Report Breakdown

1. Conversion Funnel Report

  • Track visitors through five key stages: Session Start, Product View, Add to Cart, Checkout Begin, Checkout Completed
  • Identify precise drop-off points in customer journey
  • Calculate conversion rate at each stage

2. Product Performance Report

  • Analyze individual product metrics: page views, unique visitors, cart additions, purchases
  • Identify top-performing and underperforming products
  • Track total revenue and quantity sold per product

3. Cart Insights Report

  • Daily snapshot of cart activity and order values
  • Track total carts created, products added, average items per cart
  • Monitor average order value (AOV) trends

4. Purchase Insight Report

  • Understand customer purchase journey dynamics
  • Track average time to purchase, sessions before buying
  • Analyze average product pages viewed before conversion

Morning Analytics Review Process

5-10 min
Total Review Time
4
Key Reports
3-5
Key Actions Identified

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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