Which analytics reports should I check every morning?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Essential E-Commerce Morning Analytics Dashboard
Transform your daily analytics review from overwhelming to actionable with these strategic reports that unveil your store's performance and growth potential.
The Four Critical Morning Reports
| Report | Key Insights | Action Potential |
|---|---|---|
| Conversion Funnel | Visitor progression stages | Identify drop-off points |
| Product Performance | Individual product metrics | Optimize product pages |
| Cart Insights | Cart creation and value | Improve average order value |
| Purchase Insights | Customer buying journey | Understand conversion dynamics |
Detailed Report Breakdown
1. Conversion Funnel Report
- •Track visitors through five key stages: Session Start, Product View, Add to Cart, Checkout Begin, Checkout Completed
- •Identify precise drop-off points in customer journey
- •Calculate conversion rate at each stage
2. Product Performance Report
- •Analyze individual product metrics: page views, unique visitors, cart additions, purchases
- •Identify top-performing and underperforming products
- •Track total revenue and quantity sold per product
3. Cart Insights Report
- •Daily snapshot of cart activity and order values
- •Track total carts created, products added, average items per cart
- •Monitor average order value (AOV) trends
4. Purchase Insight Report
- •Understand customer purchase journey dynamics
- •Track average time to purchase, sessions before buying
- •Analyze average product pages viewed before conversion
Morning Analytics Review Process
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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