Expert Answer • 2 min read

Where can I see a dashboard of how all my discount campaigns are performing?

As an e-commerce manager, I'm struggling to get a comprehensive view of my discount campaigns' performance. I need a centralized dashboard that shows me key metrics like redemption rates, revenue generated, audience targeting effectiveness, and overall campaign ROI. Currently, I'm manually piecing together data from different sources, which is time-consuming and prone to errors. I want a solution that can give me real-time insights into how my promotions are performing across different channels and segments.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

In Shopify Admin, go to Analytics - Reports - Sales by discount for a campaign-level view of all active codes. For a richer dashboard with conversion funnel data, Growth Suite's Funnel Report shows how each campaign affects visitor behavior from landing to purchase.

Complete Expert Analysis

Dashboard for Discount Campaign Performance

A good discount performance dashboard shows you more than redemption counts. You need to see conversion rates, AOV, revenue impact, and how campaigns compare to each other - all in one place. Shopify provides the basics; Growth Suite provides the depth.

Shopify's Built-In Dashboard Options

ReportWhere to FindWhat It Shows
Sales by discountAnalytics - ReportsOrders, sales, discount amounts per code
Discounts overviewDiscounts section (list view)Status, type, usage count per code
Sales by channelAnalytics - ReportsRevenue by source (combines with UTM data)

Building a Weekly Dashboard

Pull these four numbers weekly for each active campaign: redemptions this week, revenue from discounted orders, AOV of discounted orders, new vs. returning customer split. Track them in a simple spreadsheet. This gives you enough signal to make optimization decisions without requiring complex analytics tools.

Growth Suite Reporting Suite

Growth Suite's Funnel Report, Product Report, and Cart Insights provide a unified view of campaign performance - showing conversion rates, revenue per session, and product-level data alongside campaign activity, giving you the dashboard depth that Shopify's native analytics lacks for offer-specific tracking.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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