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Expert Answer • 2 min read

When should I start posting about Cyber Monday?

As an e-commerce business owner, I'm trying to strategically plan my Cyber Monday marketing campaign. I want to maximize visibility and sales without overwhelming my audience or seeming too eager. I'm unsure about the optimal timing for social media posts, email announcements, and website promotions. What's the best approach to building anticipation and driving conversions during this critical shopping period?
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Begin Cyber Monday marketing 2-3 weeks before the event, with teaser content increasing in frequency and urgency. Start light promotional posts early, escalate communication week-of, and create a final push 48-72 hours before and during the actual event.

Complete Expert Analysis

Strategic Cyber Monday Marketing Timeline

Timing your Cyber Monday campaign requires a nuanced approach balancing anticipation, engagement, and conversion optimization.

Comprehensive Marketing Rollout Strategy

TimelineMarketing FocusContent Type
3 Weeks BeforeInitial AwarenessTeaser Posts, Sneak Peeks
2 Weeks BeforeBuild AnticipationHint at Deals, Early Access
1 Week BeforeDetailed PreviewsSpecific Product Teasers
48-72 Hours BeforeFinal PushCountdown, Exclusive Previews

Channel-Specific Strategies

Social Media Approach

  • ✓Create dedicated hashtag (#CyberDeals2025)
  • ✓Post 2-3 teaser images weekly
  • ✓Use Instagram/Facebook Stories for countdown
  • ✓Increase posting frequency last 72 hours

Email Marketing Cadence

  • ✓Initial teaser email 3 weeks out
  • ✓Weekly preview emails
  • ✓Detailed deal email 1 week prior
  • ✓Multiple emails during event

Engagement Optimization Tactics

1.

Create Exclusivity

Offer early access or sneak peeks to email subscribers and loyal customers to generate excitement.

2.

Dynamic Countdown

Use live countdown timers that create genuine urgency without feeling manipulative.

3.

Segmented Messaging

Tailor communication based on past purchase history and customer segments.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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