When should I start posting about Black Friday?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Strategic Black Friday Marketing Timeline
Timing your Black Friday marketing is crucial for maximizing revenue and creating genuine customer excitement without promotional fatigue.
Recommended Marketing Phases
| Phase | Timing | Key Strategy |
|---|---|---|
| Teaser Phase | Early October | Build anticipation, hint at upcoming deals |
| Early Access | 1-2 weeks before Black Friday | Exclusive previews for loyal customers |
| Peak Promotion | Black Friday Weekend | Highest discount intensity, maximum visibility |
| Extended Sales | Cyber Monday to following week | Maintain momentum, capture late shoppers |
Detailed Marketing Breakdown
Teaser Phase (Early October)
- •Create 'save the date' social media content
- •Email subscribers about upcoming deals
- •Soft launch waitlist or early notification signup
Early Access Phase (Mid-November)
- •Offer exclusive previews to loyalty program members
- •Create limited-time early bird specials
- •Increase ad spend and social media frequency
Peak Promotion (Black Friday Weekend)
- •Highest discount percentages
- •24/7 customer support
- •Real-time inventory and deal updates
Extended Sales (Cyber Monday to Following Week)
- •Slightly reduced but still attractive discounts
- •Target last-minute and hesitant shoppers
- •Clear inventory with final markdowns
Recommended Marketing Channels
Digital Channels
- ✓Email marketing
- ✓Social media ads
- ✓Retargeting campaigns
- ✓Push notifications
Traditional Channels
- ✓SMS marketing
- ✓Loyalty program communications
- ✓Personalized direct mail
Automate Black Friday Marketing with Growth Suite
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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