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Expert Answer • 2 min read

When should I send the main Black Friday email?

As an e-commerce marketer, I'm trying to determine the optimal timing for my Black Friday email campaign. I want to maximize open rates, click-throughs, and ultimately sales, but I'm unsure about the best day and time to send my primary promotional email. Should I send it early in the morning? The day before? Multiple emails? I need a strategic approach that cuts through the noise and ensures my message reaches customers when they're most likely to engage and make a purchase.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Send your main Black Friday email on Thanksgiving evening or early Black Friday morning between 8-10 AM local time. Create a sequence of 2-3 emails: a teaser, the main offer, and a final reminder, ensuring each provides unique value and urgency.

Complete Expert Analysis

Black Friday Email Timing Strategy

Navigating the complex landscape of Black Friday email marketing requires precision, strategic timing, and a nuanced understanding of customer behavior.

Optimal Email Timing Breakdown

Email TypeRecommended TimePurpose
Teaser Email1-2 days before Black FridayBuild anticipation, preview deals
Main Offer EmailThanksgiving evening or Black Friday 8-10 AMPrimary sales push, full deal reveal
Reminder/Urgency EmailBlack Friday afternoon or Saturday morningLast chance, FOMO trigger

Strategic Email Sequence

1. Teaser Email (1-2 Days Pre-Black Friday)

  • •Hint at upcoming deals
  • •Create email list excitement
  • •Segment high-engagement subscribers

2. Main Offer Email (Thanksgiving Evening/Black Friday Morning)

  • •Full deal details revealed
  • •Clear, compelling subject line
  • •Prominent call-to-action

3. Urgency/Last Chance Email

  • •Highlight remaining time
  • •Create fear of missing out (FOMO)
  • •Feature top-selling items

Time Zone Considerations

US Market Strategy

  • ✓Eastern Time (ET) peak: 9-11 AM
  • ✓Consider multiple send times

Global Approach

  • ✓Segment by time zone
  • ✓Use localized send times

Optimize Timing with Growth Suite

Growth Suite's advanced behavioral tracking allows for hyper-personalized email timing. By analyzing individual customer interaction patterns, the platform can recommend and automatically schedule email sends that maximize each subscriber's likelihood of engagement. Its intelligent system considers factors like past open times, purchase history, and real-time browsing behavior to determine the most effective moment to send your Black Friday campaign, ensuring your message arrives when each customer is most receptive.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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