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Expert Answer • 1 min read

When should I send the main Black Friday email?

As an e-commerce marketer, I'm trying to determine the optimal timing for my Black Friday email campaign. I want to maximize open rates, click-throughs, and ultimately sales, but I'm unsure about the best day and time to send my primary promotional email. Should I send it early in the morning? The day before? Multiple emails? I need a strategic approach that cuts through the noise and ensures my message reaches customers when they're most likely to engage and make a purchase.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Send the main Black Friday email Thursday evening (8-9pm) or Friday morning (6-7am). Thursday night reaches early shoppers before inbox competition peaks; Friday morning catches first-check-of-the-day behavior.

Complete Expert Analysis

When to Send Your Main Black Friday Email

The main Black Friday email is your highest-stakes send of the year. Get the timing right and it lands in a relatively empty inbox; get it wrong and it competes with hundreds of other brands for the same attention slot.

Thursday 8-10pm

Early birds - fewer competing emails, shoppers actively browsing deals. Works well if your audience is early-adopter type.

Friday 6-8am

First phone check of the day. Many shoppers have already mentally allocated time for Black Friday shopping and will act immediately.

Send TimeInbox CompetitionExpected Open Rate
Thursday 8-10pmLowHigher than average
Friday 6-8amModerateHigh intent audience
Friday 10am-2pmVery HighLowest open rates
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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