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Expert Answer • 2 min read

When should I schedule Cyber Monday posts?

As an e-commerce business owner preparing for the critical Cyber Monday sales period, I'm struggling to determine the optimal timing and frequency for my promotional posts. I want to maximize visibility, engagement, and conversions without overwhelming my audience or appearing too aggressive. I need a strategic approach that considers different time zones, audience behaviors, social media algorithms, and email marketing best practices to ensure my Cyber Monday campaign reaches the right people at the right moments.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

2 min

TL;DR - Quick Answer

Schedule Cyber Monday posts strategically across multiple channels: start teasing 1-2 weeks before, send email previews 3-5 days prior, post social media countdown content, and launch primary promotions between 6 AM and 12 PM on Cyber Monday for maximum engagement.

Complete Expert Analysis

Cyber Monday Posting Strategy Masterclass

Timing is everything when maximizing your Cyber Monday campaign's impact. This comprehensive guide breaks down precise posting schedules across multiple marketing channels.

Pre-Event Teaser Timeline

PeriodActionRecommended Frequency
2 Weeks BeforeInitial Teaser Posts1-2 subtle mentions
1 Week BeforeIncreased Anticipation3-4 countdown posts
3-5 Days BeforeDetailed PreviewDaily sneak peeks

Channel-Specific Posting Schedule

Email Marketing

  • •First Preview: 5-7 days before Cyber Monday
  • •Reminder Email: 2-3 days before event
  • •Launch Email: 6-8 AM on Cyber Monday
  • •Midday Reminder: 12-2 PM
  • •Final Push: 6-8 PM

Social Media

  • •Instagram: 7-9 AM, 12 PM, 6 PM
  • •Facebook: 8-10 AM, 1-3 PM, 7-9 PM
  • •Twitter: Hourly updates 6 AM - 8 PM
  • •LinkedIn: 10 AM, 2 PM professional hours

Peak Conversion Windows

6-9 AM
Early Bird Deals
12-2 PM
Lunch Break Shopping
7-9 PM
Evening Browsing

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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