Expert answer · 1 min read

When is Cyber Monday 2025?

As an e-commerce professional, I'm planning my promotional calendar for 2025 and need to understand the exact date of Cyber Monday. This is crucial for scheduling marketing campaigns, preparing website infrastructure, creating targeted discount strategies, and ensuring our team is fully prepared for one of the biggest online shopping events of the year. Understanding the precise date helps in coordinating inventory, designing promotional materials, and aligning our digital marketing efforts well in advance.

The short answer

Cyber Monday 2025 falls on December 1, 2025 - the Monday after Thanksgiving (November 27, 2025). Cyber Monday is always the Monday immediately following Thanksgiving weekend.

In depth

When Is Cyber Monday 2025?

Cyber Monday 2025 is December 1, 2025. It falls on the Monday after US Thanksgiving, which means the date shifts each year within the November 28 - December 2 range.

Event 2025 Date 2026 Date
Thanksgiving (US) November 27, 2025 November 26, 2026
Black Friday November 28, 2025 November 27, 2026
Cyber Monday December 1, 2025 November 30, 2026

Key Planning Dates for 2025

By Oct 31

Finalize CM product selection and discount strategy

Nov 1-15

Set up campaigns, test all offer mechanics

Nov 20-27

Run BF campaign, tease CM in post-BF communications

Nov 30 (Sun)

Activate CM campaign, send launch email

Dec 1 (CM)

Monitor, send mid-day push and evening last-chance email

Growth Suite: Use Scheduled Campaigns to pre-set your CM campaign to activate at exactly 12:00 AM December 1 and expire at 11:59 PM - no manual intervention needed on the day itself. Set it in November and it runs automatically.

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