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Expert answer · 1 min read

What time should I send Black Friday emails?

As an e-commerce marketer preparing for Black Friday, I'm struggling to determine the optimal email send times to maximize open rates, click-throughs, and ultimately sales. With customers receiving hundreds of promotional emails during this peak shopping period, timing becomes crucial. I need to understand the best practices for scheduling Black Friday email campaigns that cut through the noise and drive conversions without overwhelming my subscriber list.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO, Growth Suite ·

The short answer

Best times to send Black Friday emails: Thursday 8-9pm (early birds), Friday 6-8am (first check of the day), Friday 7-9pm (evening shoppers), and Sunday evening for last-chance. Avoid Friday 12pm-2pm when email volume peaks and open rates drop.

In depth

Best Send Times for Black Friday Emails

Black Friday email timing is counterintuitive. The obvious send time (Friday morning) is when inbox competition is highest. Off-peak times like Thursday night or Friday evening often deliver better open rates.

Send WindowOpen Rate ExpectationWhy
Thursday 8-9pmHighEarly birds, low competition vs. BF day
Friday 6-8amHighFirst phone check of the day
Friday 12pm-2pmLowPeak competition - hundreds of brands sending
Friday 7-9pmHighEvening shopping session, lower inbox volume
Sunday 6-8pmHighLast-chance, procrastinators making decisions

Time zone: use "Smart Send" or subscriber timezone features in Klaviyo/Mailchimp. For a simple send, use your audience's primary time zone (check your email platform's analytics).

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