Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 1 min read

What time of day do most conversions happen for cosmetics?

As an e-commerce manager for a cosmetics brand, I'm struggling to optimize my marketing and promotional strategies. I want to understand the precise times when potential customers are most likely to browse and purchase beauty products. By identifying peak conversion hours, I can better target my ads, schedule email campaigns, and potentially create time-sensitive promotions that align with customer behavior patterns. This data could help me improve my conversion rates, reduce advertising spend, and create more strategic engagement with my target audience.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Most cosmetics conversions occur between 8 PM and 10 PM, with peak activity during evening hours when customers have more leisure time. Mobile browsing peaks around 9 PM, making this a critical window for targeted marketing and promotional campaigns.

Complete Expert Analysis

Cosmetics Conversion Time Analysis

Peak Conversion Hours

Time RangeConversion LikelihoodPrimary Device
8 PM - 10 PMHighest ConversionMobile (65%), Desktop (35%)
9 PM - 11 PMHigh EngagementPredominantly Mobile
Weekends: 7 PM - 11 PMExtended Peak HoursMixed Device Usage

Behavioral Insights

  • •
    Post-Work Browsing: Most conversions happen after professional work hours when customers have relaxed and can focus on personal shopping.
  • •
    Mobile Dominance: Mobile devices account for approximately 65% of cosmetics purchases during peak hours, emphasizing mobile-first design.
  • •
    Demographic Variations: Younger demographics (18-35) show higher nighttime conversion rates compared to other age groups.

Optimize Conversions with Growth Suite

Growth Suite enables precise, time-sensitive promotional strategies by tracking visitor behavior and generating personalized, time-limited offers during peak conversion windows. The platform's intelligent tracking identifies hesitant visitors during high-conversion hours and automatically triggers targeted discount offers, maximizing the probability of purchase during these critical timeframes.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions