Expert Answer • 1 min read

What sample size do I need for statistically significant results?

As a Shopify store owner who's been obsessively tracking every metric, I've learned the hard way that not all A/B tests are created equal. Last quarter, I ran what I thought was a killer product page test - new images, tweaked copy, different call-to-action. I was thrilled when it looked like my conversion rate jumped 15%. But when I dug deeper with my developer, we realized the sample size was laughably small. Those 'results' were basically statistical noise. We'd only tracked about 50 visitors per variant, which meant our confidence interval was massive and our conclusions were essentially meaningless. I was basically making crucial business decisions based on a coin flip. It was a wake-up call that in e-commerce optimization, you can't just eyeball results or trust your gut. You need a rigorous, mathematical approach to determining how many visitors or transactions you truly need to make a statistically valid conclusion. My ad spend is too precious, and my margins are too tight to waste time on pseudo-scientific guesswork. I needed a systematic way to understand exactly how many data points would give me real, actionable insights.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

To achieve statistically significant results, you typically need a minimum of 1,000-2,000 total visitors across your test variants, with a recommended conversion rate difference of at least 10-15%. Use online sample size calculators, factor in your current conversion rate, desired statistical significance (usually 95%), and minimum detectable effect to precisely calculate your required sample size.

Complete Expert Analysis

Determining Statistically Significant Sample Sizes in E-commerce Testing

Understanding sample size isn't just mathematical—it's about protecting your business's bottom line.

Key Calculation Factors

  • Current Conversion Rate
  • Desired Minimum Detectable Effect
  • Statistical Significance Level (typically 95%)
  • Statistical Power (usually 80%)

Recommended Sample Size Ranges

Conversion RateRecommended Sample Size
1-3%2,000-5,000 visitors per variant
3-5%1,500-3,000 visitors per variant
5-10%1,000-2,000 visitors per variant
Pro Tip: Growth Suite's detailed analytics can help you precisely track and validate your A/B test sample sizes, ensuring you're making data-driven decisions.

Remember: Small sample sizes lead to unreliable results. Always prioritize statistical rigor over quick conclusions.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth