What's the step-by-step process to set up automatic discounts?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Step-by-Step: Setting Up Automatic Discounts in Shopify
Automatic discounts eliminate the friction of code entry - the discount applies silently when cart conditions are met. This improves conversion rates compared to code-based discounts because there is no step where the customer can fail or forget to apply the offer.
Setup Steps
1. Shopify Admin - Discounts - Create discount
2. Select "Automatic discount" at the top
3. Give it an internal title (customers see this in cart summary)
4. Choose type: Percentage, Fixed amount, Free shipping, or Buy X Get Y
5. Set the discount value
6. Under "Applies to" - choose All products, Specific collections, or Specific products
7. Set minimum purchase requirements if needed
8. Set start date and optional end date
9. Save - the discount is now live
Automatic vs. Code Discounts
| Feature | Automatic | Code-Based |
|---|---|---|
| Customer action required | None | Must enter code |
| Control over who gets it | Condition-based only | Can distribute selectively |
| Attribution tracking | Harder to attribute to campaigns | Clear per-code tracking |
| Conversion rate | Higher (no friction) | Lower (code entry step) |
| Best for | Site-wide promotions, threshold rewards | Email campaigns, influencers, targeted offers |
Growth Suite Automatic Discounts
Growth Suite's Trigger Campaigns take automatic discounts further by adding behavioral targeting - the offer only fires for visitors who show exit intent or meet specific engagement criteria. This means the discount is automatic for the customer but targeted at the merchant level, protecting margins from giving away offers to customers who would buy anyway.
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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