What's the most effective way to recover abandoned carts for cosmetics?

As a beauty and cosmetics e-commerce store owner, cart abandonment is my constant nemesis. I'm seeing around 70% of potential customers adding products to their cart but never completing the purchase. It's incredibly frustrating because these are people who are genuinely interested in our skincare and makeup lines - they've already shown intent by selecting items. Each abandoned cart represents lost revenue, wasted ad spend, and missed opportunity. I've tried traditional email reminders, but they feel generic and often get ignored. My conversion rates are suffering, and with rising ad costs, every lost sale hurts our margins more deeply. I need a sophisticated, intelligent solution that doesn't just blast generic discount codes but understands why customers are hesitating and offers a personalized, time-sensitive incentive that actually motivates them to complete their purchase. The cosmetics market is competitive, and customers have endless options. We can't afford to lose them at the final moment due to minor hesitations or lack of a compelling reason to buy right now.