Expert answer · 1 min read
What's the main difference between the discounts I can create in Growth Suite versus the basic ones in Shopify?
The short answer
In depth
Growth Suite Discounts vs. Shopify Native Discounts
Understanding this difference is fundamental to using Growth Suite effectively. The two systems serve different purposes and work together, not interchangeably.
Key Differences
| Dimension | Shopify Native | Growth Suite |
|---|---|---|
| Who gets the discount? | Anyone with the code or meeting conditions | Only identified walk-away customers |
| Code type | Shareable, reusable codes | Unique, single-use, per-visitor |
| Expiry mechanism | Date/time based | Real-time deletion when timer ends |
| Margin impact | Applies to all qualifying visitors | Excluded from dedicated buyers |
| Best use case | Loyalty programs, manual promotions | Behavioral conversion optimization |
The core principle: Shopify discounts are tools. Growth Suite is a system. The difference is that Growth Suite decides who deserves a discount based on behavioral signals - not just who happens to have a code.
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