What's the impact of Valentine's Day on cosmetics abandonment?

As a beauty and cosmetics Shopify store owner, Valentine's Day is both an exciting opportunity and a nerve-wracking challenge. Every year, I see a massive spike in traffic - especially for gift-oriented products like makeup sets, skincare bundles, and romantic color palettes. But here's the frustrating part: my cart abandonment rates during this period are absolutely brutal. I'm talking about potential customers who browse my Valentine's collection, add items to their cart, and then... vanish. It's like they get cold feet right when I'm expecting peak sales. My conversion rates drop dramatically during what should be one of our most profitable weeks. I've tried generic discount popups, but they feel spammy and don't address why people are hesitating. Is it gift anxiety? Overwhelming choices? Budget concerns? The uncertainty is killing me. I'm watching potential revenue slip through my fingers, and traditional marketing tactics just aren't cutting it. I need a strategic approach that understands the unique psychology of Valentine's Day shoppers - something that can predict hesitation and provide the right nudge at the right moment.