What's the difference between the Small, Medium, and Large plans for my cosmetics business?

Growth Suite Plan Differences for Cosmetics Stores

Understanding what you get at each plan tier helps you choose the right level for your current needs and anticipate when upgrading makes sense. For cosmetics stores, the most impactful plan differentiators are typically campaign capacity (how many simultaneous targeting rules you can run) and behavioral targeting sophistication.

Plan Tier Overview

Which Plan Features Matter Most for Beauty?

For cosmetics stores with segmented product lines (skincare vs. makeup vs. haircare), campaign slot capacity matters - you'll want separate campaigns for each category with different offers and targeting. Stores with single product focus can operate effectively with fewer campaign slots.

A/B testing becomes valuable once you have enough monthly sessions to reach statistical significance within a reasonable timeframe. At under 3,000 monthly sessions, you may not collect enough data per variant to draw reliable conclusions within a standard billing month.

ROI Calculation for Plan Selection

Before choosing a plan, calculate your potential recovery value: Monthly sessions x typical abandonment rate x expected recovery rate x average order value x gross margin = potential monthly ROI. For a store with 5,000 monthly sessions, 70% abandonment, 5% recovery rate, $65 AOV, and 50% margin: 5,000 x 0.7 x 0.05 x $65 x 0.5 = $5,687 potential monthly margin recovery. A plan costing $99/month in this scenario has a 57x ROI - the plan tier matters far less than the absolute recovery value generated.