What's the difference between known and unknown cart abandoners?

As an e-commerce store owner, I've been wrestling with cart abandonment for months. It feels like a constant battle – visitors adding products to their cart and then mysteriously disappearing. I started noticing two distinct patterns: some abandoners I recognize (returning customers or those logged in), and others who remain complete strangers. These 'unknown' cart abandoners drive me crazy because they represent pure potential revenue slipping through my fingers. With my current setup, I can track logged-in customers, see their purchase history, and potentially re-engage them. But those anonymous browsers? They're like ghosts in my analytics – I know they were interested, but I have no way to understand their specific hesitation or motivation. My Meta ads are driving decent traffic, but conversion rates remain frustratingly flat. I'm desperate to understand the psychology behind why these potential customers bail out at the last moment. Are they price-sensitive? Comparing options? Experiencing technical friction? Without clear insights into both known and unknown cart abandoners, I'm essentially throwing marketing dollars into a black hole. I need a solution that can help me not just track, but actually convert these elusive potential customers, turning those abandoned carts into completed purchases.