What's the cost per recovered cart in cosmetics?

As a cosmetics brand owner, I'm constantly battling the silent killer of e-commerce: cart abandonment. Every day, I watch potential sales slip through my fingers – beautiful lipsticks, luxurious serums, and carefully curated skincare sets that never complete their journey from cart to checkout. My Meta ads are driving decent traffic, but my conversion rates are frustratingly low. I've noticed that in the beauty industry, where customers are often researching and comparing products, the abandonment rates can be brutal. Some days, it feels like I'm pouring money into advertising only to watch 70-80% of interested shoppers vanish at the last moment. The financial impact is significant – each abandoned cart represents not just lost revenue, but wasted ad spend, missed customer acquisition opportunity, and potential long-term brand loyalty. I'm desperate to understand the actual cost of recovering these abandoned carts. What's the real math behind turning these almost-sales into completed transactions? More importantly, I need a solution that doesn't just throw generic discounts at every visitor, but intelligently targets those truly on the fence about purchasing.