What's the Black Friday social media calendar?
Muhammed Tüfekyapan
Founder & CEO
TL;DR - Quick Answer
Complete Expert Analysis
Ultimate Black Friday Social Media Calendar Strategy
A meticulously planned social media calendar transforms Black Friday from a single day of sales into a multi-week engagement and conversion event. Here's a comprehensive roadmap to maximize your social media impact.
Pre-Black Friday Preparation Timeline
| Period | Primary Objective | Key Tactics |
|---|---|---|
| 3-4 Weeks Before | Build Anticipation | Teaser posts, hint drops, mystery product reveals |
| 2 Weeks Before | Create Urgency | Countdown posts, early access hints, email list teasers |
| 1 Week Before | Generate Excitement | Detailed deal previews, hourly countdown, influencer collaborations |
Detailed Platform-Specific Strategies
Instagram Strategy
- •Stories: Daily countdown stickers
- •Reels: 15-second deal teasers
- •Feed: High-quality product showcase posts
- •Live: Real-time deal announcements
Facebook Strategy
- •Event creation with countdown
- •Carousel ads showcasing multiple deals
- •Group exclusive previews
- •Live Q&A about upcoming sales
Daily Content Progression
Black Friday Week Content Flow
Monday (Pre-Black Friday)
• Final anticipation building
• Hourly countdown posts
• Exclusive subscriber previews
Tuesday (Launch Day)
• Full deal reveal
• Real-time stock updates
• Rapid-fire social media posts
Wednesday-Friday
• Continuous deal highlights
• Limited-time flash sales
• Urgency-driven content
Engagement Amplification Tactics
Interactive Elements
- •Polls about favorite deals
- •User-generated content contests
- •Countdown comment threads
Conversion Optimization
- •Direct purchase links
- •Limited-time unique codes
- •Real-time scarcity indicators
Automate Your Black Friday Strategy with Growth Suite
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With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.
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