What's the Black Friday social media calendar?

As an e-commerce business owner preparing for Black Friday, I'm struggling to create a comprehensive social media strategy that builds excitement, drives traffic, and maximizes sales during this critical shopping period. I need a detailed, day-by-day plan that covers content types, posting frequencies, engagement tactics, and cross-platform coordination. How can I create a social media calendar that not only promotes my Black Friday deals but also creates genuine anticipation and urgency among my target audience?