Growth Suite
Solutions Pricing Growth Masters Partner Program
Try For Free
Expert Answer • 1 min read

What's the Black Friday ROAS benchmark?

As an e-commerce business owner preparing for Black Friday, I'm desperate to understand realistic return on ad spend (ROAS) benchmarks. I need to set accurate expectations, plan my budget effectively, and determine whether my advertising performance is competitive. My team is struggling to interpret our current metrics and wants a clear, data-driven perspective on what constitutes a 'good' ROAS during this critical sales period. Understanding these benchmarks will help us make informed decisions about our marketing strategy and investment.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Black Friday ROAS benchmarks typically range between 3:1 to 5:1, with top-performing e-commerce brands achieving 6:1 or higher. Factors like industry, product type, and marketing channel significantly influence these metrics.

Complete Expert Analysis

Black Friday ROAS Benchmarks: Comprehensive Analysis

Understanding Black Friday ROAS requires nuanced insights into performance metrics across different e-commerce segments.

ROAS Breakdown by Industry

IndustryAverage ROASTop Performer Range
Fashion3.5:14.5 - 6:1
Beauty4:15 - 7:1
Electronics2.8:14 - 5:1
Home Goods3.2:14.5 - 6:1

Key Performance Factors

  • •
    Ad Platform Variation: Meta typically ranges 3-5:1, Google Ads 2.5-4:1, TikTok 2-3:1
  • •
    Product Price Point: Higher-priced items often have lower but more profitable ROAS
  • •
    Audience Targeting: Precise targeting can dramatically improve ROAS efficiency

Optimization Strategies

Performance Improvement Tactics

  • ✓Refine audience segments
  • ✓Create hyper-targeted ad creatives
  • ✓Implement dynamic retargeting

Tracking Recommendations

  • ✓Use multi-touch attribution
  • ✓Monitor conversion path complexity
  • ✓Analyze customer lifetime value

Optimize Black Friday Performance with Growth Suite

Growth Suite transforms Black Friday advertising by dynamically generating personalized, time-limited discount offers based on individual visitor behavior. By analyzing real-time purchase intent, the platform creates precisely targeted promotions that can significantly boost ROAS. Its intelligent targeting ensures offers are presented only to hesitant visitors, preventing unnecessary discounting while maximizing conversion potential.

New Strategy For Your Shopify Store

Turn This Knowledge Into Real Revenue Growth

Growth Suite transforms your Shopify store with AI-powered conversion optimization. See results in minutes with intelligent behavior tracking and personalized offers.

+32% Conversion Rate

Average increase after 30 days

60-Second Setup

No coding or technical skills needed

14-Day Free Trial

No credit card required to start

Start Free Trial
Book a Demo Call →
GDPR Compliant
24/7 Support
Cancel Anytime
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

Continue Learning

Discover more expert insights to accelerate your e-commerce growth

Browse All Questions