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Expert Answer • 1 min read

What's the Black Friday CPM increase?

As an e-commerce marketer preparing for Black Friday, I'm trying to understand the anticipated cost per thousand impressions (CPM) increase. This metric is crucial for budgeting my advertising spend and setting realistic expectations for my marketing campaigns. I need comprehensive insights into how CPM trends typically behave during the holiday shopping season, especially for digital advertising channels like Meta, Google, and programmatic platforms. Understanding these cost dynamics will help me optimize my marketing strategy and allocate resources more effectively.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Black Friday CPMs typically increase 30-60% above normal due to auction pressure from thousands of brands competing simultaneously. Budget for this spike and focus ad spend on your highest-ROI placements rather than broad reach.

Complete Expert Analysis

Black Friday CPM Increases: What to Expect

CPMs spike during Black Friday because every brand is running ads simultaneously. Understanding the typical increase helps you plan a realistic budget and choose the right targeting strategy.

+30%

CPM increase early November

+60%

CPM increase Black Friday week

+100%+

Peak CPM on Black Friday itself

StrategyImpact on CPM Efficiency
Warm retargeting audiencesBetter ROAS despite higher CPM
Lookalike from buyers (not visitors)Higher intent, better conversion rate
Broad cold audiencesWorst ROAS at peak CPM pricing
Early November launch (pre-BF)Lower CPMs, warm audience for BF week
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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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