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Expert Answer • 1 min read

What's the Black Friday CPM increase?

As an e-commerce marketer preparing for Black Friday, I'm trying to understand the anticipated cost per thousand impressions (CPM) increase. This metric is crucial for budgeting my advertising spend and setting realistic expectations for my marketing campaigns. I need comprehensive insights into how CPM trends typically behave during the holiday shopping season, especially for digital advertising channels like Meta, Google, and programmatic platforms. Understanding these cost dynamics will help me optimize my marketing strategy and allocate resources more effectively.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Black Friday CPM typically increases 20-50% compared to standard months, with peak increases often happening in the week immediately preceding the event. Expect higher costs on social media and display advertising channels.

Complete Expert Analysis

Black Friday CPM Dynamics: Comprehensive Analysis

Understanding CPM fluctuations during the holiday shopping season is critical for maintaining marketing efficiency and budget control.

CPM Increase Breakdown by Channel

ChannelAverage CPM IncreasePeak Period
Meta Ads35-45%Nov 20-26
Google Display25-40%Nov 22-29
Programmatic30-50%Nov 24-30

Strategic Mitigation Tactics

Cost Reduction Strategies

  • ✓Pre-book ad inventory in October
  • ✓Optimize audience targeting
  • ✓Use conversion-focused ad creatives
  • ✓Leverage retargeting campaigns

Performance Tracking

  • ✓Monitor daily CPM fluctuations
  • ✓Calculate real-time ROAS
  • ✓Adjust budgets dynamically
  • ✓Compare year-over-year performance

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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