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Expert Answer • 1 min read

What's the best way to track my Average Order Value (AOV) daily or weekly?

As an e-commerce business owner, I'm struggling to consistently monitor and improve my Average Order Value (AOV). I want a systematic approach that helps me understand customer purchasing behavior, track daily and weekly trends, and identify strategies to increase the total value of each transaction. I need practical methods to calculate AOV, set up tracking, and leverage insights to drive revenue growth without complex technical setups or expensive analytics tools.
Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO

1 min

TL;DR - Quick Answer

Track AOV by dividing total revenue by total number of orders daily/weekly. Use Shopify analytics, Google Analytics, or specialized apps like Growth Suite to automate tracking, visualize trends, and receive actionable insights for increasing order values.

Complete Expert Analysis

Comprehensive AOV Tracking Strategy

Monitoring Average Order Value is crucial for understanding customer purchasing behavior and driving sustainable revenue growth. This guide provides a holistic approach to tracking and improving AOV.

AOV Calculation Fundamentals

MetricFormulaTracking Frequency
Average Order ValueTotal Revenue ÷ Total Number of OrdersDaily, Weekly, Monthly

Tracking Methods

1. Native Platform Analytics

  • •Shopify Analytics Dashboard
  • •WooCommerce Reports
  • •Magento Sales Reports

2. External Analytics Platforms

  • •Google Analytics Enhanced E-commerce
  • •Mixpanel
  • •Kissmetrics

Key Performance Indicators

Revenue Metrics

  • ✓Total Daily Revenue
  • ✓Average Order Value
  • ✓Median Order Value
  • ✓Order Value Distribution

Comparative Insights

  • ✓Week-over-Week Change
  • ✓Month-over-Month Trend
  • ✓Seasonal Variations
  • ✓Segment Performance

AOV Improvement Strategies

Bundle Offers+15-25% AOV
Free Shipping Threshold+10-20% AOV
Post-Purchase Upsells+8-15% AOV
Personalized Recommendations+5-12% AOV

Automate AOV Tracking with Growth Suite

Growth Suite transforms AOV tracking by providing real-time, comprehensive analytics directly integrated into your Shopify dashboard. The platform automatically calculates daily and weekly AOV, tracks performance against historical trends, and offers intelligent recommendations for increasing order values. With dynamic post-purchase upsell funnels and personalized offer generation, Growth Suite doesn't just track AOV—it actively helps you improve it through data-driven, behavioral targeting strategies.

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Muhammed Tüfekyapan

Muhammed Tüfekyapan

Founder & CEO of Growth Suite

With over a decade of experience in e-commerce optimization, Muhammed founded Growth Suite to help Shopify merchants maximize their conversion rates through intelligent behavior tracking and personalized offers. His expertise in growth strategies and conversion optimization has helped thousands of online stores increase their revenue.

E-commerce Expert Shopify Partner Growth Strategist

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